How NOT to Let Social Media Ruin Your Career

How NOT to Let Social Media Ruin Your Career Social media? What a load of cr*p! is what Catherine Tates Gran character might well say. I agree with her, even though my working life largely depends on it. Okay, its a free world, post what you like, just dont be surprised if people then think what they like. Try this. Pick someone you know, imagine you have a juicy job for them and then spend time seeing what you can dig up online about them. At the end of it, are you mightily impressed, vaguely neutral in a meh sort of way or deeply into OMG territory? Now lets talk about you. Youre smart, you work hard and youre ambitious, perhaps with dreams of Audis and yachts. Youve got a lot to offer the world and its about time someone took notice and gave you more responsibility, right?  So lets say youve submitted your CV and an application for that leg-up job. When your potential employer looks at you, is your online presence a shining beacon of light flashing Pick me! Pick me! or are you lost in an uninspiring grey sea of collectively-drowning candidates? Maybe theres a promotion coming up, your line manager has put you forward and youre the only viable internal candidate. Its a slam-dunk. Except … theres that cherished (and well shared) picture of you on a stag weekend, hammered beyond belief, dressed in red and using a chainsaw to mow the words I will kill again! into a field whilst you wait for the Google satellite to drift over. Does it demonstrate your creative side, or is it a lead weight from HMS Millstone hanging around your neck? Have you noticed your peers being lured away to newer pastures with acres of fresh green grass whilst youre a wallflower in a concrete wilderness? If so, theres a good chance your online presence has tumbleweed blowing across it. Anonymity is also a terrible curse, as youre finding. Be a new you So, what can you do online to increase your chances of selection, promotion or being head-hunted? WAKE UP! Employers WILL check you out. Thankfully, most people know to clean up their history, profiles and general behaviour when job-hunting. Sadly, most then also become rather anodyne. Simply not doing something objectionable adds nothing to your perceived value. Post to show yourself as the sort of character that an employer would just love to have on-board. Join the real world When you walk into a meeting at work, youre never going to open with a tirade of, I got wasted last night and woke up in a builders bed, there is absolutely no bog roll ANYWHERE in this whole f*cking building, the worlds so screwed if that nob gets into The White House whats his name? I think pink cars suck. Everyone get out the way, I know what to do. God youre all ugly, whats for lunch? so why do the equivalent online? If you want to be seen as a professional, behave like one. Everywhere. Make yourself interesting Put yourself in the shoes of an employer. What would make you really interesting, as a candidate? Sure, you do a relevant job, youve got demonstrable skills and the right experience. That sounds like every other candidate, so what might move you to great gal or top bloke status? Think about the skills, interests or activities that might add to your perceived value and show that person. Show your journey If youre going to be someone whos going somewhere, youve got to build momentum. How did you get here? Where are you heading? Show the mountains youre conquering and scars from the route. Make someone think, STOP THE BUS! I want this person on here. Be social The clue is in the name social media. Stop broadcasting and start engaging. Listen. Think. If youre going to say something, move the discussion forward, dont nuke it flat with ridicule and abuse. Be social with more people in your line of work, not just friends. Engage with people who do a similar job to you and engage with people who employ people like you. Dont stick with tools and networks you already have. Where else do the right people hang out? Be radical How much do you really know about your industry and the challenges it faces, relative to your peers? Why not be an expert and run an online commentary on issues, as events unfold? Why not become THE expert? If one thing will make a difference to your prospects its this, but you must put the work in to the steps above, beforehand. Here comes the spotlight If you take all of the steps, taking the time to build momentum, youll make damn sure its worth an employers while to take notice of you. If Andy Warhol was right, using those online tools properly will get you the undivided attention of a recruiter or an employer for your fifteen minutes of fame, whilst they go, Wow!. Be who you need to be and you will get what you want to get. About the author: Jon Gregory is an author, editor, blogger trainer on all things job hunting, interview prep career development.